Death of a Salesman.

How honest can one be in business?
How personal can one be in business?

I seem to have these old ideas. I believe that business is this powerful engine generating new life or process between two parties and that the grease that makes this process operate successfully is honesty and fairness resulting in a respect. From this point onward, anything is then possible.

I know this sounds supremely idealistic, a bit utopian ... but its my nature. I believe in the good of mankind, and believing in this includes a belief in being personable and honest.

So how do you sell anything then?