The Affordable Art Fair

A mobile camera shot of the event. It was interesting to see how little photography there was in comparison to painting and sculpture, but what was very inspiring was how much photography was selling relatively speaking. Also it seemed the more simple, bold and graphically strong the image, the more sales it reached. One artist had sold 12 @ £1999.00 and that was only after the second day there. The image was a very simple landscape shot, of a tree in snow. To be honest, a lot of my students could execute such an image.

The thing about the Affordable Arts Fair is that its not about refined concepts and theory. Its simply aesthetic.